PPC
PPC tuned for qualified leads, not clicks.
Google, Local Services Ads, and Meta — built around your highest-margin jobs. We optimize cost-per-booked-job, not impressions.
Pay-per-click advertising is paid search, paid social, and paid display advertising that surfaces a business in front of high-intent buyers and charges only when those buyers click. For Utah and Idaho service businesses, the mix is usually Google Search, Local Services Ads, Performance Max once enough conversion data exists, and Meta for warm retargeting.
01Outcomes
What good looks like.
- 01Lower cost-per-lead inside 60 days
- 02Negative-keyword discipline that kills wasted spend
- 03Landing pages built per campaign, not a generic homepage
- 04Call tracking and form attribution wired end to end
02Scope
What's included.
Every PPC engagement is built around your business and your service area. Pricing is quote-driven after a free consultation.
- +Account audit or new-account build01
- +Keyword and audience research per service02
- +Campaign structure (search, performance max, LSA, retargeting)03
- +Ad copy and creative production04
- +Conversion-built landing pages05
- +Weekly optimization and monthly reporting06
The AI bridge
Next step: an AI agent watches your campaigns 24/7, pauses underperformers, drafts new ad variants, and books qualified callers straight into your calendar.
See AI Automation →03FAQ
What clients ask before they sign.
What is the minimum ad spend?
$1,500/month is the floor where Google's algorithm has enough data to optimize. Most clients run $3,000 to $10,000/month plus management.
Google Ads or Local Services Ads?
Usually both. LSAs surface above paid search for home services and clinics and charge per lead. Google Search Ads cover non-LSA verticals and broader intent.
Do you build the landing pages?
Yes. Every campaign gets a dedicated landing page. Generic homepages waste paid traffic.
04Service area
PPC across Utah and Idaho.
Every city we cover has its own ppc page with local market context, scope, and outcomes.
05Other services
The rest of the stack.
Free PPC consultation
Get a quote for ppc in Utah or Idaho.
30 minutes. We review your site, your search visibility, and your ad spend. You leave with the three highest-leverage moves for the next 90 days. No pitch, no obligation.