Marketing that books jobs. AI that runs the rest.
Service businesses lose 30 to 50 percent of inbound leads to slow follow-up and generic marketing. We fix that. Fast website, real rankings, paid ads tuned for booked jobs, plus AI agents that catch every lead — built for Utah and Idaho.
- Founder experience
- Since 2012— Rodolfo Vergara
- Companies served
- 30+companies
- Ad spend managed
- $5M+managed ad spend
01The problem
Sound familiar?
- ×After-hours leads going to voicemail — or to your competitors.
- ×Your website hasn't moved the needle in years.
- ×Ad spend keeps going up; booked jobs stay flat.
- ×Your team is drowning in repetitive marketing busywork.
If any of these hit, you're not broken — your marketing stack is. We rebuild it around how service businesses actually win in 2026.
02The plan
Three steps to more booked jobs.
No long onboarding. No annual contracts. Just the work, in the right order.
- 01
Book your free 90-day plan call.
30 minutes. We review your site, your search visibility, and your ad spend. You leave with the three highest-leverage moves for the next 90 days. No pitch, no obligation.
- 02
We build the system around your business.
Fast website. Semantic SEO that ranks. Paid ads tuned for booked jobs, not impressions. AI agents catching every inbound lead. All built on proprietary frameworks Rodolfo has refined across 30+ engagements.
- 03
You start booking more jobs.
Measurable results in 6 weeks on average. Compound from there. Month-to-month engagements with no annual lock-ins — you own every system we build.
03Services
Four pillars. Designed to compound.
We start with what gets you customers right now — a real website, real rankings, real ads. Once those are working, we automate the work behind them so your team can scale without hiring against every new lead.
Web Design
— that books more jobs
Fast, conversion-built websites for service businesses. Next.js and Vercel under the hood. Real lead capture, not a brochure.
SEO
— built on topical authority
We map your topic, build the pages search engines need, and earn rankings the same way the top authorities do — with depth, structure, and momentum.
PPC
— tuned for qualified leads, not clicks
Google, Local Services Ads, and Meta — built around your highest-margin jobs. We optimize cost-per-booked-job, not impressions.
AI Automation
— for the work behind your marketing
We deploy AI agents that handle lead intake, follow-up, content production, and reporting — so your team stops drowning in repetitive work.
04Industries
Built for service businesses across Utah and Idaho.
- 01HVACOwn the emergency search. Be the first call when something breaks.
- 02DentalMap pack + reputation + AI follow-up = chairs full.
- 03LegalPractice-area pages that rank, intake that doesn't miss after-hours calls.
- 04Home ServicesSeasonal demand, year-round pipeline.
- 05MedicalBe the local expert patients find — and trust — before they call.
- 06ContractorsWin bigger projects by looking like a bigger firm.
05Service area
Two states. Every market that matters.
06The founder
Built by Rodolfo Vergara.
Rodolfo has been working in digital marketing since 2012. He has led engagements for 30+ companies, including multiple eight-figure operators, and personally managed over $5 million in paid ad spend. An early adopter of AI from the first wave of large language models, he builds the data-driven frameworks DMR Agency runs on.
Read the full story07FAQ
Common questions before you book a consult.
What does DMR Agency do?
DMR Agency helps service businesses in Utah and Idaho grow using proprietary SEO, PPC, automation, and agentic-process strategies. Founded by Rodolfo Vergara — in digital marketing since 2012, 30+ companies served, $5M+ in managed ad spend — we design websites, rank them, run paid ads, and deploy AI agents to handle the operational work behind every engagement.
What does 'AI-native' actually mean?
AI is the foundation of how we work, not an add-on. Every engagement — SEO, PPC, web design, automation — leverages AI for content briefs, ad optimization, lead intake, reporting, and agentic workflows under human-in-the-loop review. Rodolfo has been working with AI since the first wave of large language models; the methodology was built around AI from day one, not retrofitted onto a 2015 agency stack.
How much does an engagement cost?
Engagement pricing varies by client size and project scope. We have different models for different stages of business — from local service operators to multi-location and enterprise. Every quote starts with a free 30-minute strategy consultation. All engagements are month-to-month with no annual contracts.
How long until I see results?
Most clients see measurable results within 6 weeks of implementation. Paid search produces faster (often within 2 to 3 weeks); SEO momentum compounds longer. Results vary by industry, market competitiveness, and engagement scope, but 6 weeks is the average inflection point we plan around.
Do you work outside Utah and Idaho?
Our 15 city pages cover the UT and ID markets we know best, but we accept clients in adjacent markets when the work fits. Email us if you are outside our default service area; we will tell you honestly whether we are the right fit.
What is semantic SEO and why does it matter?
Traditional SEO chases keywords. Semantic SEO treats your site as a knowledge graph of entities and relationships. We map the topical domain of your business, build the pages search engines need, and earn rankings the same way the top authorities do — with depth, structure, and momentum. See our complete semantic SEO guide for the full framework.
Do I own my website, ads, and data?
Yes. You own your domain, your code repository, your ad accounts, your CRM, your content. If we part ways, you keep everything we built. No vendor lock-in.
What happens in the free strategy consultation?
A 30-minute call. We review your current site, your search visibility, and your ad spend. You leave with the three highest-leverage moves for your next 90 days. No pitch, no obligation.
Free 90-day plan
Stop losing leads to slow marketing.
30 minutes. We review your site, your search, and your ad spend. You leave with the three highest-leverage moves for the next 90 days. No pitch, no obligation.