The Power of Social Media Marketing
Social media changed the world. Everybody uses at least one or two social media accounts. Platforms like Facebook and Instagram have billions of users.
Today is impossible to scroll on your social feeds without seeing ads from businesses who are trying to sell you something.
You know social media works and you know that a lot of business are having success with it but you are wondering how social media can benefit yours.
2.4 Billion People Use Social Media
The number of people using social media is gigantic, and is increasing by the minute. By 2019, the number of people using social media exceed 2.4 billion.
Facebook is the leading network with 2 Billion users, YouTube is the next one with 1.9 Billion users and Instagram with 1 Billion.
This numbers are impressed due to the fact that population of the world is 7.7 Billion people, and 3.5 Billion has access to the internet. That means that around 70% of people who uses the internet has a social media account, and not just one but many.
Most of these social network are free, the provide a way for people to interact with others and consume content. The way these platforms makes money are through advertising.
Businesses run ads through sites like Facebook to get access into hundreds of millions of people. This is an unprecedented opportunity for all types of businesses to reach a target audience.
Social Media Changed The Way We Consumed Content
No long ago television and radio was the number one source of content. Because of the invention of computers and smartphones that has changed.
For the first time in decades we have a disruption that change the way we consumed content.
Today people read, watch videos and listen music in their mobile devices. We looked at our phones 80 times a day that is once every 12 minutes.
To give you another idea, 100 Billion hours of video are watched on Facebook every single day and 1 out of 5 videos are live.
Even when those number are incredible, is not even half of what people watch on Youtube with 5 millions of hours watched everyday.
The best part is that this is not just professional and expensive content. People watch videos of any kind, as long as they get their attention. This has level the field for businesses of any kind to get a piece of that pie.
The Power is in The Data
The power of these social media platforms is in the data they collect. When you watch content or follow something you are interested in, this platforms record that data.
They collect your personal information like age, gender, interests, household income and more.
They even can track the moment you make a purchase and save it. They know who is more likely to buy and who doesn't.
All of these is based in their machine learning algorithms that are working all the time tracking your actions in social media.
Now imagine how this can benefit your business when you can target your ideal customer. That is why if you're not in advertising in social media, you are losing big time.