95% of all startup businesses don’t make it, and a big reason for that is they aren’t appealing to their market in the best ways for their startup. It takes more than a well written post to get your web traffic buying what you provide to the public. Here’s 3 steps you can follow to get your startup’s blog working for you instead of against you.
1. Regularity. Above all else in using social media to attract business, regularity reigns supreme. If you’re not posting on a schedule, how will your readers know when to come to your site for new content? Short answer: they won’t. And that’s a problem. To solve this simple problem, you just need to establish when and where you’re going to post or share your content. According to a case study by Forbes, the best times to post on Facebook are between 1:00 PM and 3:00 PM, while for Twitter it’s from 3:00 PM to 5:00 PM, and on YouTube from 12:00 PM to 3:00 PM. Choose wisely!
2. Relevancy. This is your golden ticket for great social media posting. The culture of the internet is always changing, adapting to the current trends of what’s happening in the world. By referencing current trends and moods you can appeal to people on things that they are currently absorbed in with their daily lives. However, you won’t be truly relevant if you’re just posting about it because it’s popular right now. People see right through that. You’ve got to be authentic about the things you write, or they won’t get interested. You can learn more about relevancy from an insightful article by INC.com.
3. Relatability. You can’t be relatable to every person all the time on social media, and you shouldn’t try to be. What’s best is to identify who you want to be your audience and provide your posted information based around their desires and needs. If you’re looking to sell perfume to women ages 25-40, you shouldn’t be posting about the latest fishing trends; unless you’re looking to sell fish attracting perfume to hunting enthusiast ladies. That’s an oddly specific niche, but hey, whatever floats your boat. Share according to the interests of your clientele, and you’ll see an increase of interaction and purchases.
Ultimately you’re trying to make your startup the best in its field. To get the kind of success you’re looking for with your startup, you need help from a good team. DMR does the tactical work for you, removing the hassle of going through agency after agency to get your startup ready to meet demand. In just 30 days, your startup business can be ready to roll, complete with a brand, logo, and website. Interested in getting started? Get your free consultation now.